Greater Goods Moving Office from St. Charles to Station G in The Grove

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nextSTL has learned that Greater Goods, a company producing ethically sourced and produced coffee, blood pressure monitors, knives, scales, and more, will be renovating the long-vacant Station G building on Chouteau Avenue in The Grove for its new corporate headquarters. The move will bring approximately 15 employees to the city. Greater Goods will be working with Vessel Architecture to design the space.

The company had been looking for a location in the city as many of its employees are younger City of St. Louis residents. Being located in the city was also considered a necessary move to attract future talent. It is expected that the renovation of Station G will utilize historic tax credits and brownfield credits. The building is listed on the National Register of Historic Places. Greater Goods will be moving to a temporary location on Vandeventer Avenue while Station G is renovated.

The last time we wrote about Station G was in 2011. A request for demolition was denied by the city, and an appeal of that denial was pulled from the city’s Preservation Review Board prior to being heard. In 2012, a $800K permit application to develop the building into 11 apartments was filed, but never issued.

Since then, the hideously awful (and heavily subsidized) Aventura apartment complex has been built around Station G. The developer of Aventura worked unsuccessfully to acquire the Station G property. More recently, a Hilton Home2 hotel was built along Taylor Avenue to the west, and an underwhelming proposal to build at Chouteau and Taylor may be moving forward (image below).

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The only saving grace to this stretch of Chouteau, a prominent entryway to the Forest Park Southeast (AKA The Grove) neighborhood, the renovation of Station G represents a big victory for preservation. The long wait demonstrates the value of retaining our built environment. A half-block to the east, developer and historic preservation specialist, Lafser & Associates is renovating a corner building for its offices, with second-floor apartments.

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Greater Goods has partnered with LOVE146.org, Global Orphan Project, PureEarth.org, among others.

From the Greater Goods website:

Since every Greater Goods brand is built with a charity partner, doing good is part of its foundation. Our team wants to solve everyday problems with thoughtful design, and we look for organizations that tackle global issues with the same creativity and passion. We donate a percentage of every sale to our partners, so you can help those in need by buying the things you want.

We plan our giving using a rule of thirds, evenly splitting our real profits between our charity partners, our employees, and our owners. We measure success by how your dollars change lives: meals that an orphaned child doesn’t have to skip, or hours of counseling a survivor of trafficking receives. Together, our community’s purchases add up to make a real difference.

greater-goods

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A current interior image by forum member pattimagee on Urban STL:

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Additional images added from Park Central Development:

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Station G from the National Register of Historic Places:

station-g_nrhp_4 station-g_nrhp_3 station-g_nrhp_2 station-g_nrhp_1

Station G National Register of Historic Places Application by nextSTL.com on Scribd

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  • PD

    I like this route over residential. Always thought that building would make a great office for the right size company. Glad its moving forward. Also Aventura is souless but they are full of people looking for that style of housing.

  • Tysalpha

    That’s an interesting mix of products. Turns out we have one of their scales! Glad to see they’re moving to the city and putting the Laclede Gas Station building to good use.

  • Michael B

    Rehabbing this long-vacant building is such a huge win for historic preservation. While I would have liked to see a restaurant or apartments in that space, a solid corporate tenant brings steady jobs and hopefully permanent residents to the neighborhood. My hope is that this preservation continues to spur good development on the north side of Chouteau. These offices will certainly fit the greater good.

    • Steve Kluth

      I prefer having a solid commercial/industrial tenant in this space. There are plenty of opportunities for restaurants and housing. Far fewer that can accommodate retail and business needs. I think it will also serve as a great buffer between the highway and BJC goliath to the north and the residential areas south.

      • STLrainbow

        I agree; anytime you can weave good jobs into a neighborhood that’s a win all around as it will help support local biz… hopefully soon something will replace Amy’s Bakery at the corner, e.g.

  • Guest

    “Being located in the city was also considered a necessary move to attract future talent”…why, yes…this has been known for at least a couple decades in other cities. I’m so happy it’s FINALLY beginning to sink in to some and wise and sensible businesses… understanding this rather than move to the burbs or leave the area entirely. It’s a shame (and embarrassing) that some larger corporations fail to understand this (ahem…Centene?).

    • Riggle

      Its been known by many here for decades as well. Its been sited as a reason for companies moving to the City for decades. Some companies still don’t get it and never will, in every city. The narrative that its now happening here and has been happening everywhere else for decades is completely in your own head.

      • Matt B

        I feel like that’s why we’re more prone to attract newer businesses to the city rather than older, established companies… Even those who were founded here. Some older companies are finding it hard to adapt and grow because they don’t see the benefit of attracting new, younger talent.

        • Guest

          Whether old or new, corporate clout is corporate clout. St. Louis has basically lost it’s. But I’m with ya…it’s the young talent that must be tapped and knowing how to tap it is essential. St. Louis has pretty much failed in that respect, but it’s waking up thanks to the efforts of those who recognize the value of the city in it’s environment..
          Existing here is a massive CBD with a fabulous built environment to die for…much destroyed, but much left, with many gaping empty lots. Yet, it goes on developed by relying primarily on residential occupancy, sports events and tourism, ignored by local corporate developers for some puzzling odd reason. Simply, you can’t fool top creative talent into thinking it isn’t important by forsaking it and building elsewhere…especially in a time where increasingly truly savvy young people and top talent want to live in a city that’s walkable, bike friendly, public transit accessible, convenient, attractive and knows the value of it’s built environment…IOW a city that makes sense.

      • Yup. See also, Chicago.

      • Guest

        I plead guilty to not giving credit those who have chosen to stay or have moved to the city in the past 4 decades. I assumed that my post would be understood as a comment concerning the general outlook per the way the metro area has been developing in the past 40 years, so, apologies if I failed.
        Those of us that love our city know it’s value and have kept up with the good (those that stayed…but were essentially ignored while repurposing and sensible construction was going on in many other cities, and because of those that stayed the value of it was seen and slowly grew). And the bad (the Century Bldg. fiasco…the Buder and International buildings fiasco, the Aventura mess, the probable demise of the Pevely Bldg. It’s not that other cities haven’t made the same mistakes (the lamented demolishing of the Singer Building in NYC being a prime example) but that they’ve learned what will generate healthy growth long before St. Louis.
        The built…and demolished…record is a barometer of the health of any city. St. Louis is no exception to that rule.

    • Kitty

      The naysayers in this town can’t hear reason and sense over their endless whining about a 1% earnings tax…

    • Alex Ihnen

      In general, I agree of course. I wonder, though, if this could be proven here. What would the HR departments of Wells Fargo and Nestle Purina say as opposed to World Wide Technology and Reinsurance Group of America? To be honest, my take is that given the suburban (isolated) nature of the city-located corporate campuses, I’m not sure they’re taking advantage of being in the city at all.

      • Guest

        I completely agree with that, Alex. Had I any say I would have said to heck with all those jobs. The value of the city (if developed properly…key element) wouldn’t depend on those suburban campuses with all their employees and wouldn’t even miss them. Our past mistakes are biting us in the rear big time.
        And yet, we’re sitting on a gold mine, here…and too many people can’t…won’t…don’t…even realize it. That’s the problem.

  • Riggle

    Time to meter that part of Chouteau

    • Michael B

      That would be a rather cruel thing to do considering many of the residents on Chouteau do not have off-street parking. Parking permits (free for residents) might be a good idea though, considering the incredible amount of BJC/WashU workers who park in FPSE to avoid paying for parking in the hospital complex.

      • rgbose

        BJC/WashU workers aren’t using the new 3000-space garage? Maybe when the ped bridge opens it’ll help.
        Looks like most the buildings on that block have off street parking.
        Might charging for on-street parking help discourage BJC workers and encourage usage of the off street parking on the block? Maybe give it a try?

        • Michael B

          For ~$70 a month, of course they aren’t using the new giant parking garage, especially considering that it’s about the same distance as the northwestern blocks of FPSE. But maybe you were being cheeky.

          • rgbose

            Indeed why pay for something when there’s someone giving it away for free. Even at $70 a month there’s a subsidy.

  • Adam

    sweeeeeeeeeeeeeet!

  • Presbyterian

    I’m excited to see another business moving into the city! Creative talent is energized by creative spaces in interesting neighborhoods, and The Grove / FPSE is certainly that.