Central West End Comfort Inn to Become Holiday Inn Express with $3M Renovation

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Holiday Inn Express - Central West End

According to a press release, St. Louis’ first motel, built in 1957 at 4630 Lindell Boulevard, will soon by reborn as a Holiday Inn Express. The property closes today for the a $3M remake and is set to reopen in early September.

The property was purchased by the Roberts Brothers in 2007. A renovation converted the aging motel into a Hotel Indigo. In 2011, the hotel was rebranded a Comfort Inn after disputes between Hotel Indigo and the Roberts Cos. dissolved that relationship.


The Roberts’ properties from the downtown condo tower, to Orpheum Theatre, the Central West End hotel, and others were soon for sale or in foreclosure. Urban Street of Chicago purchased the downtown buildings, while the Garrison Investment Group of New York purchased the then Comfort Inn out of foreclosure.

According to the release, the renovated hotel will feature an “oversized garden chess game” in the private courtyard. The hotel is just a block from the renowned Chess Club and Scholastic Center of Saint Louis and World Chess Hall of Fame. Bicycle rentals will also be available for guests. The renovation includes 123 guest rooms, four suites, fitness center and other amenities.

From the 4630 Lindell Boulevard National Register of Historic Places Nomination Form:

The Bel Air Motel at 4630 Lindell Blvd. in St. Louis, MO, is a significant representative of the changes occurring in commercial design in mid-twentieth century St. Louis. It is eligible for the National Register of Historic Places under, Criterion A: Commerce. When its building permits were issued in late 1957, the St. Louis Post-Dispatch heralded it as the first hotel to be constructed in the city in twenty-seven years and as the city’s first “resort-styled motor hotel.” Its construction is also representative of the city’s mid-century commercial growth and revitalization along Lindell Blvd., a major artery connecting the city’s downtown and the Central West End with the burgeoning and affluent suburb of Clayton.

The Bel Air Motel is associated with St. Louis hotelier and philanthropist, Norman K. Probstein as the first of his numerous hotel ventures and as the best representation of his successful career in hotel development. The Bel Air Motel is also eligible under Criterion C: Architecture as an excellent example of early motor hotel design and for its mid-century Modem design, a stylistic trend that was becoming popular and is especially prevalent along this stretch of Lindell. Built in three stages between 1957 and 1961, which is identified as its period of significance, the completed edifice continues to be used today and its tenure as the Bel Air extended to the early 1980s.

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  • MiguelTejada82

    Another renovation? Seriously this hotel has been re-branded and renovated more times than I can remember

  • Brian

    How much detritus has been left in the Roberts brothers wake? Jon Steffan was another developer who fell on hard times, but his failures seemed to be more limited.

    Too bad they cannot get the group of geniuses that work with Joe Edwards to take on this project.

    • Luftmentsch

      Yes, maybe they could build some gigantic piece of kitsch like the Pageant or sit on it for 10+ years like the Wabash Station and the “African American Cultural Center.” Or perhaps it could be a garage for a second useless trolley to nowhere. (Sorry to be so cynical, but I’m really getting tired of the JE-is-god refrain.)

      • Brian

        No need to apologize. Edwards does not always hit a home run, but then, who does? (See Wright’s Guggenheim.). Having worked in the CWE for over 30 years, I have seen the old Bel-Air West in a constant struggle with solvency with no end in sight. Edwards might kitsch it up, but what better leitmotif for a MCM motor hotel? If he can bring deep-pocketed investors, profitability, and life to this building, the SCWE will be the better for it. (Btw, I agree that the trolley is a folly.)

  • Nathan Bookhout

    HI Express is a great limited service brand. They’ll do good in that location.

  • Don

    This property has had a lot of activity the last several years. How much did the Roberts spend on it? Disappointed to see it become a bargain motel, but hopefully this will provide stability which has been lacking for many years now. And we could do worse than a HI Express.