I've highlighted in the past how simply driving is dangerous, more dangerous than living in scary St. Louis City. And this is where the blog from Copenhagen is relevant. Europeans sometimes demonstrate the admirable ability to stare "personal freedoms" in their face and call a spade a spade. Much of our driving is optional. Where we choose to live dictates how much we drive. How much we drive dictates our likelihood of being injured or dying, or causing injury or death.
The question is how a campaign featuring an image such as the one above would be received in the St. Louis area?