“Hell is a city much like St. Louis”: As Seen On a Bumper Sticker in St. Charles County

It's unfortunate that my aging BlackBerry doesn't take better pictures and/or that my daughter and wife were in the car and I didn't think it wise to engage in a bumper sticker pursuit when I saw it.

Why couldn't the bumper sticker have read, "St. Charles Rocks!" or "O'Fallon is Heaven"?