Wellston First Aims to Reinvent Struggling Historic Inner Ring Suburb



In 2013, The St. Louis County Office of Community Development, in coordination with the Wellston Housing Authority, was awarded one of the “coveted” HUD “Choice Neighborhoods” Planning Grants.  The purpose of this HUD Choice Neighborhoods grant was for community stakeholders to create a “Transformation Plan” tailored to the needs of the struggling inner-ring suburb of Wellston, MO, while consequently furthering the core goals of the HUD’s Choice Neighborhood Program. According to HUD, Choice Neighborhoods is focused on three core goals:

  1. Housing: Replace distressed public and assisted housing with high-quality mixed-income housing that is well-managed and responsive to the needs of the surrounding neighborhood.
  2. People: Improve educational outcomes and intergenerational mobility for youth with services and supports delivered directly to youth and their families
  3. Neighborhood: Create the conditions necessary for public and private reinvestment in distressed neighborhoods to offer the kinds of amenities and assets, including safety, good schools, and commercial activity, that are important to families’ choices about their community.

The Wellston First Transformation Plan, the product of public outreach and an engagement process with over 250 stakeholders, was developed after 24 months and it aims to be truly transformational. The City of Wellston is less than two miles from Washington University in St. Louis, Forest Park, St. Vincent Park and Greenway, and the University of Missouri – St. Louis, so logically the “Wellston First” intends to leverage the city’s advantageous location into a sustainable future.


Just a 5 minute Metrolink ride away from the booming Central Corridor, Wellston has the potential to be reinvigorated by its easy access and proximity to St. Louis’ major economic, educational, and cultural institutions. So will we see million dollar condominiums sprout up on Martin Luther King and Skinker? Probably not, but well scaled, clean, and affordable housing with neighborhood retail could potentially be attractive to working class individuals that occupy the “invisible” blue collar jobs, that underpin the booming white collar economy of the central corridor.

The Wellston First Transformation Plan, with the guidance of Choice Neighborhood’s core goals created its own community revitalization principles. The nine community revitalization principles were informed by the fact that Wellston is the poorest municipality in the St. Louis Metropolitan Area (6th poorest in MO), with a high crime rate, and an unaccredited school district (The 24 municipality Normandy School District). Poor access to healthcare and community blight/disinvestment were also noted as major obstacles to a prosperous future for the beleaguered inner ring suburb. The nine community revitalization principles for the Wellston First Transformation Plan are:

  1. Expand access to and the effectiveness of community services.
  2. Rebuild the Wellston Loop as a vibrant, mixed-use corridor.
  3. Build a mixed-income neighborhood around an expanded Isabella Park.
  4. Build a civic center and Community Hub around the historic Wellston High School and City Hall.
  5. Remove blight and infill the neighborhood over the long-term.
  6. Continue to attract businesses and community services to redevelopment sites.
  7. Improve neighborhood infrastructure and access to existing transportation.
  8. Provide safe, healthy, and high-quality housing opportunities.
  9. Build a framework for community pride, resilience, and revitalization.

While many may dismiss these principles as “pie in the sky” goals and a plan that will surely collect dust on a shelf in Clayton, there is room for optimism. The City of St. Louis and the East-West Gateway Council of Governments are working on a Great Streets planning effort for Dr. Martin Luther King Drive (between Union Blvd & the City Limits), the historic heart of the Wellston Loop (named after the once busy streetcar loop) and eastern bookend to the City of Wellston. Once one of the busiest commercial avenues in the city, the Wellston Loop fell on hard times, eventually succumbing to the “White Flight” and disinvestment that plague large swaths of St. Louis’ urban core.

wellston-first_3-png{Wellston Loop in Streetcar Era}

wellston-loop-by-paul-sableman{Wellston Loop Today – image by Paul Sableman}

The Wellston First Transformation Plan aims to capitalize on the nostalgia of the “Wellston Loop” glory days, while also addressing the community’s current socioeconomic realities and needs. The goal is to implement the plan in 3 phases over the course of a decade, with some of the most ambitious projects happening in phase 1 (0-5 years). Phase 1 calls for nearly 250 housing units, a full service pharmacy, the expansion of Isabella Park, a community hub for social services, a Complete Streets makeover for Dr. Martin Luther King Drive, all centered around a mixed-used vision called “Main & Main”, which would transform the corner of Dr. Martin Luther King & Skinker (Kienlen Ave), and serve as a gateway to a revitalized city of Wellston.

wellston_first4wellston_first5{Renderings of Dr. Martin Luther King Drive and Skinker (Kienlen Ave)}

Phases 2 and 3 call for about 250 additional residential units, a Wellston Town Center dubbed “City Green”,  more upgrades for streets like Wells and Skinker (Kienlen Ave), and a new elementary school.

wellston_first6{Improved Wellston Streetscapes}

The Wellston First Transformation Plan is a solid plan that offers what appears to be a sustainable vision for a struggling community. With that said, the question is how do we fund this vision? Early conversations seem to suggest that a combination of federal, state, and local resources, possibly private philanthropy, and low-income tax credits will foot the bill, but is there reason for doubt? Absolutely, the Choice Neighborhoods Grant is policy from an Obama-Era that is rapidly coming to an end and there is no guarantee that the program will continue under a Trump presidency. We may be close to securing a Choice Neighborhood Grant for the Near Northside of St. Louis, but that may be the last one for the foreseeable future. Our hope should be that appropriately funding HUD doesn’t become a partisan issue, and that a Trump Administration recognizes that “Making America Great Again” starts with revitalizing communities like Wellston.


  • STLExplorer

    The metrolink stop isn’t really addressed here and sits in the middle of what’s shown as industrial. This should really be a TOD “neighborhood core” with pedestrian connectivity to Skinker/Kienlen.

    • Goat314

      I think the long term plan is to create a mixed-use corridor from MLK in the city to the Beyond Housing TOD at the Rock Road Metrolink station.

    • tbatts666

      Exactly what I was thinking.

      Overall this project looks great! This plan + friendly zoning for incremental investment seems like a great plan.

  • Riggle

    Seems like a good time to combine efforts. If EW gateway coordinating the City “Welston” project, shouldn’t they be ivolved in the County too? Isnt that the whole idea? Maybe one welston project, not a separate city and county project.

    • Goat314

      This is being pushed by the county and city of Wellston.

  • RyleyinSTL

    The idea that Wellston exists at all is insane. It needs to dissolve and be incorporated into U-City or a group of those tiny North County municipalities. Pool resources so there is money to improve and sustain the community.

    I’ve spent plenty of time in the area for work and can attest to the fact that a large proportion of the single family housing stock is in pretty bad shape and a fair bit of abandonment.

    • Goat314

      I agree, in a perfect world we would be a one city of 1.3M. At the very least, 24:1 cities should merge and become the city of Normandy.

  • citylover

    My grandma used to take the streetcar from St.charles to get to the Wellston shopping core. She said Wellston was the place to go if you were feeling expensive.

    • Goat314

      The Wellston Loop was a happening spot for many years. It was fairly active until about the 80s I believe.

  • Imran

    ‘Remove blight’ (point 6) makes me shudder. loaded words.

    • Goat314

      Blight removal has already started to happen. A lot of this is also blight removal is also driven by UMSL and Wash U. Wellston might not turn into Clayton, but I suspect it will get cleaned up in the next few years (at least on the main roads). Big wig civic progress types would love to drive out-of-towners from the Wash U/Delmar Loop area to the UMSL/Natural Bridge area via Skinker w/o it looking like a “warzone”.